Meet Our New Chair Marie-Clare Boothby!


By Marie-Clare Boothby

It takes a unique person to push the limits of success; for one to leave a solid career spanning several years to pursue a new venture and see it through. Most people never find that drive, more don’t even seek for it. It is the norm to find security in the safety of a monthly pay cheque and lie in the comforts of a bed made from experience in one field. After 20 years, I finally decided I had done all there was to do as a General Manager and co-owner of an award winning Financial Advice business, All Financial Services, and offered my talents up to another cause; service and business.

Since then, I have found immense satisfaction in using my abilities to serve my community both professionally and socially.

Socially, in 2016, I was a candidate in the NT’s general election which aligned with my passion to grow Palmerston and make a difference in the community in which I have chosen to raise my family. I still continue to be involved at the grass roots and inspire others to work towards a lifestyle we all desire. I believe action is the greatest foundation for a difference in our world and that is why I earnestly get involved with a variety of community activities.

Professionally, I founded my own business providing social media expertise to individuals, businesses and other organisations so they could achieve a greater reach and impact through innovative ideas and practical social media solutions. Together with my partner, John Burgess, we are also growing our family business; Jim’s Mobile Car Cleaning with a vision of encouraging impeccable work values and delivering unquestionable service.

All these past endeavors have prepared me for my next chapter as the new Chair of Territory Proud.

As a brand and organisation of business owners who want to succeed, I applaud all the board members and members who entrusted this position unto me. Territory Proud plays a vital irreplaceable role in our next steps in business and I assure you; your businesses will benefit as we grow Territory Proud as a brand and build a larger community of like-minded people.

I encourage you to share the posts that you connect to with your networks so we can grow our support base to help each other and grow the Territory. To this effect, I want to share a few questions I have been asking myself, that other business owners may find note-worthy;

  • What and who are your current prospect base of customers or clients?
  • Are you fighting over the same customers that your competitors are trying to attract?
  • Is your main strategy in business to innovate or compete?
  • What opportunities exist in new markets, outside of the NT?
  • Who could benefit from your knowledge, service or product?
  • How can you position yourself to serve a new market?

These are a few questions some business owners may not consider.

In the future, I’ll dive deeper and tackle each of those questions individually so we as a whole can learn how to unpack this for your businesses. For now, as Seth Godin said, “Successful people build a tribe.” I am glad you have found your tribe in Territory Proud and as your new Chair, I will make you proud.